Born To Sell is a software development firm that creates easy-to-use covered call investment tools. We offer a covered call screener and covered call portfolio management software.

We are a time-saving subscription service that helps you identify/research trades, track your portfolio, and maximize the time premium you collect each month.

Yes. Single strategy. Laser focus. Just covered calls. And we do it well:

Unlike other firms that cover many different (and often competing and confusing) option strategies, we want to be the best at just one thing: covered calls.

We are not a broker and you do not place trades with us.

Our CEO is Mike Scanlin, who has been trading covered calls for 43 years.
Read more about Mike Scanlin.