"My first two trades weeklies trades netted me over $8,000 which I never would have discovered without your site. I think I have enough money to cover the subscription fee :)." Michael M. [editor note: sarcasm noted... the fee is only $59.95/month, with discounts for quarterly or annual subscribers]

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"I found profitable trades that I would never have found on my own." Ron W.

"Thanks so much for your service. It is a money maker and a time saver." Bob J.

"This has to be the best covered-call oriented web site on the planet!" Joseph G.

"I have known about covered calls for years but just recently became a customer of yours. I have had more fun than you can imagine. I would also like to add that this is the best software I have ever seen. Well Done!" Tom W.

"I love this site. I hate to say too much because I am afraid it will break the spell!" Jean C.

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"I've been using this for a couple of months and it's become a key part of my daily CC investing routine. I mostly use it for the screening functionality, which is the best I've seen, and I've tried others." Dennis A.

"I want to tell you how much I enjoy your service. It is far superior to others that I have tried." Lenny A.

"I just wanted to tell you how gorgeous your website is! I saw your website listed in Investment News magazine, and decided to visit your URL. I've been in the options business for over 30 years and spent most of it in the OEX pit at the Chicago Board Options Exchange. My fee-based RIA also executes covered call writing strategies for our IRA and 401K clients. Keep up the good work. It's great to meet a kindred spirit in the call writing business!" Bill U.

"Your website is awesome, from the totally clean sign up to the display of complex data. And works great on an iPad. Really well done." Dave S.

"Thanks...you guys are really fantastic. By far the best, most comprehensive site for options....not to mention your fast response communication and help!" Kevin M.

"When I looked at it I immediately thought that this is what I would have designed to meet all of my CC needs had I the brains to actually design something. The calendar, dashboard, etc. are great. I also like the ability to change a month or strike price on a scenario with ease and have the results hit in a second, not wait fifteen seconds for another page to load up, then enter new data, etc." Dan C.

"Finally an options platform that easily tracks portfolio performance and a screener that is easily adjustable to find options that make sense." Grant S.

"You're always so pleasant to deal with. I greatly appreciate it." Greg P.

"Adjustments found through this site have increased the value of my portfolio and paid for its first month's cost. I love this. It is easy to use, easy to read, and easy to follow." George K.

"I love your service. It has paid for the annual subscription in the first month, with returns on two buy writes that I was not following." Bob J.

"I think your service will be a key contributor to a lucrative retirement hobby! Really liking what I find here. Plus, the support response is terrific! Nice work." Ray R.

"This is the best covered call app out there. I tried most of the others. I am making more money with this in less time. I like how the search function filters by earnings, dividends, sector and more. The interface is superb...like Apple designed it!" Brent D.

"Thanks for providing such a great investing tool, and easy to use site!" S. M.

"I started using the Born To Sell website as a way to learn options trading and covered call investing, and now I'm using it to help me make CC investments with confidence. The Tutorial section is an excellent resource -- one that I've returned to several times to remind myself of details on the concepts. Exploring the other tools on your site then gave me the knowledge and the confidence to initiate my first covered call position, and I haven't looked back since. Thanks!" Mike M.

"Your site is superb. I've already recommended to a peer." P. C.

"Just wanted to drop you a note that your product is proving to be very useful. It is simple to use and very effective. I did as hoped for on all my Feb trades and it is slowly becoming a part of my daily trading routine. I was pondering what to do with one position today and it was an easy decision after looking it up on Born To Sell. It makes it easy to figure out which strike price will get me what I am after. Whether the potential return matches the risk." Ralph M.

"A great user experience... almost 'Apple-like.' " Barry B.

"The site is very well constructed for covered calls. In particular, I like how the research / screening, watchlist, and positions sections help you manage the lifecycle of your covered calls. There are also good tutorials on the covered call investing for those early in their investing process who want to learn options trading. However, the site also scales to very complex researching and investment decision making." Mark S.

"Great time saver to find high yield covered calls. And the portfolio management features monitor positions so you know when it's time to roll to collect the most time premium (the Roll Me calculator is the best I've seen)!" Adam P.

Born To Sell provides a great environment for learning options trading. The covered calls strategy is the first option trading strategy that new options investors learn, and our set of easy-to-use tools makes it simple and fun. And we've made it an easy decision for you to try for free: