Procter & Gamble Company (The) (PG) Covered Calls

Procter & Gamble Company (The) covered calls The Procter & Gamble Company is a global leader in the consumer goods industry, specializing in the manufacture and sale of a wide range of branded products. The company operates through five core segments: Fabric & Home Care; Baby, Feminine & Family Care; Beauty; Health Care; and Grooming. P&G focuses on high-performance daily-use products that provide superior value through innovation and quality, serving billions of consumers across more than 180 countries and territories.

You can sell covered calls on Procter & Gamble Company (The) to lower risk and earn monthly income. Born To Sell's covered call screener gives you customized search capabilities across all possible covered calls but here are a couple of examples for PG (prices last updated Fri 4:16 PM ET):

Procter & Gamble Company (The) (PG) Stock Quote
Last Change Bid Ask Volume P/E Market Cap
160.07 -1.14 160.02 160.10 13.8M 24 375
Covered Calls For Procter & Gamble Company (The) (PG)
Expiration Strike Call Bid Net Debit Return
If Flat		 Annualized
Return If Flat
Feb 20 160 1.62 158.48 1.0% 45.6%
Mar 20 160 3.85 156.25 2.4% 24.3%
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Core Business and Products

The Procter & Gamble Company (P&G) is a diversified consumer packaged goods giant with a portfolio organized into five Industry-Based Sector Business Units. Its strategy is built on "Irresistible Superiority," aiming to deliver products so effective that consumers recognize the difference immediately.

  1. Fabric & Home Care: This is the company's largest segment, featuring household names like Tide, Ariel, and Downy. Innovation in 2026 includes the expansion of "Tide EVO," a fiber-based detergent tile that eliminates plastic packaging, and advanced Ariel pods designed for superior cleaning in cold water cycles.
  2. Baby, Feminine & Family Care: P&G leads in these categories with brands such as Pampers, Always, and Luvs. In 2026, the company has leaned into the "premiumization" of baby care, particularly in markets like China where the silk-infused Pampers Prestige line has seen strong growth.
  3. Beauty and Grooming: The Beauty segment includes Head & Shoulders, Pantene, and high-end skincare like SK-II. Grooming is dominated by the Gillette and Venus franchises. Recent innovation focuses on sustainable packaging, such as recyclable razor handles and plastic-free refill systems.
  4. Health Care: Leading with Oral-B and Crest, this segment also includes the Vicks respiratory franchise. In 2026, P&G expanded its consumer health footprint by acquiring Wonderbelly, a fast-growing digestive health brand, to reach younger, health-conscious demographics.

Competitive Landscape

P&G operates in a highly competitive global market where it faces pressure from other multinational conglomerates as well as the rising threat of retailer private labels:

  1. Direct Global Rivals: Its most significant competitor is Unilever, which competes across nearly all P&G categories. In the personal care and paper segments, P&G faces intense competition from Kimberly-Clark, while Colgate-Palmolive is a primary rival in the oral care and dishwashing categories.
  2. Specialized and Value Competitors: Church & Dwight and The Clorox Company compete in the home and fabric care segments, often winning share during inflationary cycles by offering value-tier alternatives to P&G's premium brands.
  3. Retailer Pressure: P&G also competes indirectly with its own customers, as retailers like Walmart and Kroger expand their high-quality private label offerings (store brands) which currently account for a record portion of the U.S. market.

Strategic Outlook and Innovation

Entering 2026, P&G is navigating a "frigid" consumer environment characterized by pricing fatigue and rising commodity costs. To counter these headwinds, the company is implementing a massive productivity program to fund investments in digital acumen and supply chain resilience. Under the leadership of CEO Shailesh Jejurikar, P&G is prioritizing "Constructive Disruption," using AI and data analytics to optimize retail execution and personalized marketing. The company's "Ambition 2030" sustainability goals are now a core part of its R&D, with a focus on products that work effectively in cold water and circular packaging solutions. By focusing on higher-margin, premium health and beauty categories while maintaining its "Dividend King" status, P&G aims to provide stability and growth in an increasingly volatile global economy.