Rivian Automotive, Inc. (RIVN) Covered Calls

Rivian Automotive, Inc. is an American automotive technology company that designs and builds category-defining electric vehicles. The company focuses on the adventure and commercial markets with its R1T pickup, R1S SUV, and Electric Delivery Vans. Rivian is vertically integrated, developing its own software, electronics, and propulsion systems. It is currently expanding into the mass-market segment with its new R2 platform while advancing proprietary artificial intelligence and autonomy.

You can sell covered calls on Rivian Automotive, Inc. to lower risk and earn monthly income. Born To Sell's covered call screener gives you customized search capabilities across all possible covered calls but here are a couple of examples for RIVN (prices last updated Fri 11:45 AM ET):

Rivian Automotive, Inc. (RIVN) Stock Quote
Last Change Bid Ask Volume P/E Market Cap
17.23 +3.23 17.23 17.24 63.5M - 17
Covered Calls For Rivian Automotive, Inc. (RIVN)
Expiration Strike Call Bid Net Debit Return
If Flat		 Annualized
Return If Flat
Feb 20 17 0.76 16.48 3.2% 146%
Mar 20 17 1.53 15.71 8.2% 83.1%
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Core Business and Products

Rivian Automotive, Inc. is a vertically integrated manufacturer of electric vehicles (EVs) and provider of related services. The company's business is built on three main pillars: consumer adventure vehicles, commercial fleets, and integrated technology services.

  1. Consumer Vehicles: Rivian's flagship R1 platform includes the R1T, a versatile two-row pickup, and the R1S, a three-row SUV. In early 2026, the company launched its highly anticipated R2 platform, a mid-size SUV designed for a broader mass-market audience with a more accessible price point.
  2. Commercial Vehicles: Rivian produces the Electric Delivery Van (EDV) on its Rivian Commercial Vehicle (RCV) platform. A significant portion of this fleet is dedicated to its long-term partnership with Amazon, though the company has recently expanded sales to other fleet operators globally.
  3. Proprietary Technology: Rivian develops its own electrical architecture, battery systems, and "physical AI" software. The company recently unveiled its custom 5nm autonomy processor to power its next-generation self-driving features and the Rivian Assistant voice interface.

Competitive Landscape

Rivian operates at the intersection of the automotive and technology sectors, competing with established manufacturers and EV pure-plays:

  1. Electric Trucks and SUVs: Rivian competes directly with Tesla (Cybertruck and Model Y), Ford, and General Motors. Its focus on "adventure-ready" hardware distinguishes it from more traditional luxury brands like Lucid Group.
  2. Commercial Fleets: In the delivery space, Rivian faces competition from commercial vehicle segments of traditional automakers and specialized players like Stellantis.
  3. Software and Autonomy: Rivian's push into subscription services and autonomous driving puts it in a race with tech-heavy rivals like Alphabet and Tesla to monetize software through over-the-air updates and driver assistance packages.

Strategic Outlook

As of 2026, Rivian is focused on achieving sustainable profitability by scaling the R2 platform and leveraging its strategic joint venture with Volkswagen. This partnership provides Rivian with essential capital and shared development costs for future electrical architectures. The company is also expanding its charging infrastructure, the Rivian Adventure Network, and diversifying its revenue through the Autonomy+ subscription service. By controlling the "full stack" of the vehicle—from silicon to software—Rivian aims to define the future of high-performance, zero-emission transportation.