Born To Sell Acquires Covered Call Screener OptionsBuddy

The addition of OptionsBuddy.com to Born To Sell solidifies its lead in covered call investment tools.

LOS ALTOS, Ca., July 29, 2013 – Born To Sell, LLC, which develops and operates the #1 covered call web site for investors, today announced it has acquired OptionsBuddy.com, a covered call screener.

Started in 2006, OptionsBuddy.com had over 9,000 registered members at the time of acquisition. Members used the site to search for high yield covered call investments. Those users will be migrated to the BornToSell.com covered call screener, and will have access to new and improved features, including:

Updating quotes during market hours
Top 10: shows the top 10 most popular covered calls
Dividend Capture: finds options with ex-dividend dates before expiration
Max Protection: finds high yield, deep in the money situations
Income Goal: finds appropriate trades based on account size
Watchlist: emails daily high yield calls on the user's watchlist stocks
ETF covered call search: for leveraged or unleveraged ETFs

In addition, Born To Sell's Portfolio Management tools help investors maximize income with:

Dashboard: shows the current time premium in each open position
Cover Me: finds the best covered calls for uncovered stocks
Roll Me: rolls existing positions to new strikes or expirations
Diversify Me: helps users stay diversified
History: groups transactions by option cycle or calendar month

OptionsBuddy.com members (and others) are encouraged to sign up for Born To Sell's no-obligation free trial.

"We are pleased to welcome the OptionsBuddy.com users to our platform. We think they'll enjoy our time-saving advanced features and have a better experience, while at the same time generating portfolio income via covered calls." says Mike Scanlin, Born To Sell's CEO. "Covered calls may sound complicated, but our tools make them so easy that anyone who owns stocks can use them for monthly income. Bond investors, too... Why suffer with a low 2%-3% yield in bonds when you can target several times that with a conservative covered calls portfolio?"

About Born To Sell

Established in 2009, Born To Sell is a software development company dedicated to making best-of-breed covered call investment tools for self-directed investors. Headquartered in Los Altos and privately funded, Born To Sell's subscription service helps income-oriented investors with trade selection and portfolio management. For more information, or to take a free trial, please visit https://www.borntosell.com.

Contact

Mike Scanlin, CEO
Born To Sell
(800) 434-6980
https://www.borntosell.com

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